London gets interactive posters

Netimperative informs that posters which can beam information via infra-red to mobile phones have been launched in London.

The first ad campaign will see posters located in 25 major stations fitted with "Hypertags" that will enable late-night travellers to get a phone number for safe travel information beamed direct to their mobile phones.

Since Hypertags are IR they do not need any mobile phone networks to function, and can be deployed in underground stations.

Regine | 7:08 PM | Multimedia Mobile Services offered by the Press |
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