November 23, 2004
Do phone users want their m(obile) TV?
Some executives predict that full-fledged television could be the biggest mobile hit since voice calls, reports News.com.
Mobile TV is actually the most important application beyond voice and messaging in phones," said Andrew Cole, a vice president for consultancy A.T. Kearney.
He said U.S. users alone will spend $30 billion annually on mobile TV, money that will go to telecommunications operators, equipment makers and broadcasters. Cole said live demonstrations of television over cell phones in South Korea have gone very well.
[...] A a trial in Germany by Nokia and Vodafone showed 80 percent of people wanted TV on their mobiles and were willing to pay 12 euros ($15.63) per month for it.
Surveys by smaller rival Sony Ericsson show interest from up to 40 percent of users."
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