«Catch the Tigra» MMS campaign

Car manufacturer Opel launched an MMS based game in Switzerland, reports Adverblog

"People who signed up online giving their cell phone number, received an SMS alert saying the new Opel Tigra TwinTop car was in town. Those able to spot the car and take a picture of it could then send an MMS to enter a draw-competition and win a car.

To find out more about "Catch the Tigra" you can read the case study on Trio's site (in French).

emily | 8:27 AM | Marketing / Advertising |
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