November 11, 2004
One minute episodes of "24" for Vodafones
In what appeared to be the first arrangement of its kind, Twentieth Century Fox said Wednesday it would create a unique series of one-minute dramas based on its hit show "24" exclusively for a new high-speed wireless service being offered by Vodafone PLC, reports MSNBC.
Vodafone will begin offering the one-minute epidosdes in January in the United Kingdom, coinciding with the start of the fourth season of the show on a satellite TV service.
The "mobisodes," as they're being called, will be introduced later in 2005 in up to 23 more countries where Vodafone operates, mainly in Europe, as well as in the United States through the company's Verizon Wireless joint venture.
Teri Everett, a spokeswoman for Fox Entertainment Group, said Fox's deal with Vodafone represented the first time a Hollywood studio had agreed to make a TV series expressly for distribution on cell phones.
The Permanent Link to this page is: http://www.textually.org/picturephoning/archives/2004/11/005992.htm