November 8, 2004

Japan launches cell phone soap opera

Japan launches it's first, soap opera made exclusively for KDDI 3G cell phones, reports Wireless Watch Japan.

"The live-action soap opera, Yokohama 80s, follows the predictable lives, loves, and losses of young, beach-loving Japanese boys and girls. Eighties' big hair, big shoulders, and big hits have been downsized to tiny, two-and-a-half-minute broadcast bites. The story is adapted from Shogakan Shukan's weekly Big Comic Spirits-series "Tokyo Eighties" (published as a serial manga) but features all-new original characters and storylines by the same author.

Related mobile soap operas:

-- Soap opera FanTESStic comes to UK

-- MMS Soap on Spanish Telefónica Móviles

-- TV Reality Show uses picture phones

-- An interactive TV channel where viewers picturephone shots and films will be shown

-- Jong-Zuid: First picture soap opera for mobile phones