Robbie Williams' New Video Exclusive on Mobiles

3 and EMI announce the launch of Robbie Williams' (who will also release his greatest hits album on memory-card format for mobile phones) new video, 'Misunderstood', to 3 mobile phones before it is premiered on TV or web, allowing fans to either stream or download the video straight to their mobiles.

"This is the first time a music video has ever been released to mobile phones before it has been shown anywhere else," comments Graeme Oxby, Marketing Director at 3.

The video for 'Misunderstood' - which features in the new Bridget Jones film 'The Edge of Reason' - includes clips from the forthcoming film.

Fans who choose to download 'Misunderstood' will be able to store this video on their mobile to watch again whenever they wish. EMI and 3 will also release three more Robbie videos for 3 handset owners to purchase next week: The 'Radio' video and behind-the-scenes footage of the making of 'Radio' and 'Misunderstood' will be available for fans to purchase until January 31st 2005.

Regine | 10:31 AM | News, Buzz |
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