History of TV shows the way forward for mobile content

Doug Goodwin for newmediazero writes an insightful piece, comparing TV broadcasting with mobile content.

"TV could prove to be a great role model for mobile as it becomes a fully grown entertainment experience.

For example, when the BBC made its first colour TV broadcast in the summer of 1967, producers and writers came alive to the possibilities of the medium. 37 years later and the mobile phone industry is embracing colour screen technology.

Colour screens have had the effect of shifting the perception of the mobile phone from being a tool for voice calls to becoming an entertainment device

[...] "Perhaps the most interesting development will be the way the mobile market engages with advertisers.

Advertising on our TV screens is moving beyond 30-second commercials into programme sponsorship, product placement and paid-for-programming. If mobile operators want to stimulate the content market but can't, or won't, pay the development bill, then courting the ad community could be a way of achieving this.

Mobile still has some way to go before it reaches the pervasiveness or creativity of TV, but with 55m viewers in the UK alone, TV isn't a bad role model to have."

Doug Goodwin is business development director of Tao Group, producer of the Intent universal multimedia platform.

emily | 6:37 PM | TV on Cell Phones |
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