October 12, 2004

The West Warms Up to Barcodes

maxicode.gif Now so popular in Japan that they're showing up on t-shirts and in blog entries, barcodes for cameraphones are finally reaching maturity in the West, reports Eric Lin for TheFeature.com.

"Neomedia was the first company to announce it would launch a barcode-reading price comparison application for cameraphones over a year ago.

This week Scanbuy, which joined the barcode race shortly after Neomedia, has launched a beta application for a number of smartphones, beating Neomedia to market.

Symbian and Treo smartphone users can download and install an application which will allow them to take a picture of a barcode on many books and products and return a price comparison from Price Grabber or Amazon."