September 27, 2004
PR Threats and Opportunities in Moblogs
Steve Rubel for Micro Persuasion writes an interesting piece on how Moblogging will have a bigger impact on the public relations industry than any other technological change in the past five years. Excerpts:
Moblogging's Threats to PR
"- Corporate/Intellectual Property Secrets will Leak onto the Internet. It will increasingly become difficult for corporate America to stop some employees from using their camera phones to mobile blog photos of source code, secret products in development, planned advertising/marketing campaigns, legal documents, pending patent filings and more.
- Soft-launches" and "test marketing" are oft-used phrases in corporate marketing. Companies often roll out new products and services in stages to make sure they're fully baked and ready for primetime. Typically the PR team will wait to begin its full court press until a soft launch has completed. The reason is simple – you don't want to "hype" a product before it is widely available and functional. With millions consumers moblogging, the soft launch is dead folks".
Moblogging's PR Opportunities
"- Moblogs Will Become a Valuable Crisis Communications Tool
- Moblogs can also be used to build early hype for a product/service before it's even out on the market."
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