Tre Italy produces own football TV show for mobiles

Italian 3G mobile operator, Tre, has launched 93° Minuto - - what the company claims to be the first TV format fully produced by a mobile operator, reprts DMEurope.

"93° Minuto will offer videos of the Italian Championship football goals, match highlights, football commentary and interviews with players.

The show will be on air, live via videophones, every Sunday at 17.45 at the end of the afternoon matches and prior to television sports show broadcasts. With a length of six to ten minutes, 93° Minuto will be broadcast as a night-time edition at 22.45, right after the end of night matches, with a resume of the whole day's soccer. "

emily | 3:17 PM | Video Phones |
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