September 24, 2004

Orange To Launch Star Wars Film Content On Mobiles

France's mobile operator Orange, said Friday it has signed a deal with Lucasfilm to launch science-fiction saga Star Wars content onto mobile phones, according to Cellular News.

"The 15-month deal is exclusive and will result in Orange Star Wars marketing initiatives early next year. The content will be made available to over 40 million Orange customers in seven countries.

Content will include ring tones, images, characters and film clips as well as competitions."

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