September 20, 2004
PXT messaging grew 1000 per cent
Where most operators are complaining about the slow growth of MMS, Vodafone Australia seems to have the right idea, according to this article in Australian IT. They allow their customers to send pictures over their network for free.
"Vodafone live! Recently extended its free PXT service to January 31, after good results in the offer's first three months.
"PXT messaging grew 1000 per cent," Vodafone spokesperson Kelly Smith says.
"The free service is aimed at removing price as a barrier to new users trying out picture messaging, she says.
"We recognise that this is a new technology, and at 75c a message, some people may be too worried about making a mistake," she says.
"Offering free picture messaging is intended to create a comfort zone, to make PXT just a normal part of mobile phone use. "
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