September 18, 2004
How Successful Is Mobile TV In Malaysia?
It seems like there are suddenly projects all over the world to offer live streaming TV to mobile phone screens, even as questions are raised about how successful such projects will be, reports TheFeature.com.
"The situation in Malaysia, where two different operators launched mobile TV offerings this year, may offer some valuable lessons".
[...] "What positive lessons can be learned for all of these mobile TV projects? First, it looks like specific, short clips are much more appealing than live TV to most users.
[...] Most important, however, may be pricing. The providers in Malaysia have made sure the offerings are cheap."
[...] "Creating content and services that fit the mobile user on the go, at a reasonable price, seems to have a lot more potential. In the end, the true question of how successful these projects are will be measured over time. It may be tempting for some to sign up for mobile TV offerings for the novelty of it, but if they discover that it's not useful, then substantial consumer churn will be noticeable".
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