World's first Two Minutes Ad on Mobile Phones

Telecoms Korea reports that Korean brewer OB will run a 2 minute ad for mobile phones through SK Telecom from August 23.

The most outstanding feature of the ad is that it was made only for mobile phone service while other ads have been edited version of TV ads and that the beer ad will be 120 second-long compared with 10 seconds of other ads run on mobile phones.

Last year, ON attracted more than 1.1 million beer lovers to convenience stores by sending SMS messages about sampling of its new product.

The only thing which is not clear in this article is how people view this ad. Do they opt-in to receive it, thus paying for it? (My Nokia 6600 came with a 15 second clip of a BMW commercial - another way of getting people to view an ad).

emily | 3:04 PM | Video Phones |
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