August 5, 2004
Video virals go mobile with 'viewtooth'
Forbidden technologies has launched a new video viral marketing solution for mobile phones, reports Netimperative.
"The service, called 'FORmobile', enables video marketing campaigns to be passed between the mobile phones via wireless bluetooth connections for free.
Forbidden has coined the phrase 'viewtoothing' to highlight the process of sending video directly between mobile phones via bluetooth, which requires no network connection so users can send video to one another for free."
Viral campaigns take advantage of the rapid spread of messages on online social networks, such as e-mail, chat rooms, Instant Messaging, and file-sharing networks, to advertise their products. This offers companies a cheaper alternative to commercial media channels, and can help endorse a brand among like-minded consumers".
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