Vodafone to use holiday locations for marketing

People enjoying a quiet day at the beach are to be disturbed by a team from Vodafone trying to flog them the Vodafone Live service, according to Cellular News via Techdirt.

"The campaign will run until 26 August at over 1000 beaches ranging from Caminha to Monte Gordo in Portugal.

During this period, a crew of demonstrators will tour the beaches, offering to photograph bathers with a mobile phone and printing out the photos on portable printers.

Helped by the demonstrators, who will work in two groups of four to each beach, bathers will be able to send their photo instantly to another mobile phone, an e-mail address or as an ordinary postcard.

emily | 1:33 PM | Moblogs / Photoblogs / Videoblogs |
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