July 27, 2004

Framing The Future

The cellphone industry is encouraged by the potential of moblogging to spur camera-phone sales and use of higher-priced data activities such as picture messaging. One reason: Moblogging tends to be viral. Many users report that their picture posting has sparked interest among their friends in getting camera phones and joining moblogging sites. [ WSJ ]

"Many in the cellphone industry are even starting moblogging services themselves. Among cellphone companies:

-- Ericsson Inc. launched a moblogging site (experience.ericsson.com/moblog) in August 2003 where anyone can post pictures free. The site currently has more than 2,000 posts from more than 200 unique users.

-- Among carriers, T-Mobile USA launched a moblogging site called My Album (t-mobilepictures.com) in May where T-Mobile subscribers can post pictures and videos as part of the price of picture messaging (25 cents a message or a bucket of 20 messages for $2.99).

-- Sprint Corp. created a site called Picture Mail (pictures.sprintpcs.com) last year where users can post photos and videos as part of its PCS $15-a-month vision plan. As of March, the site had about 100 million photos posted, up from about 66 million at the end of 2003".