July 19, 2004
Camera phones let you know if brocoli is fresh
near near future reports on a Food company called Dole, which has introduced a new service that allows mobile phone users to check vegetable information while shopping: where the product comes from and how it arrived on the shelf, along with cooking tips.
"The service only works on items packaged with a "QR'' barcode, a super-code storing the information. The shopper needs a mobile equipped with a camera and scanner to read the codes.
So far, only Dole's broccoli has the QR code, but the company plans to expand the service to other vegetables.
Related article: Nokia camera phones for grocery shopping - Finland Consumers with special dietary needs could benefit from a barcode and mobile camera phone system that communicates product information
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