Tic Tac's mobile marketing

A campaign launching in the German market gives people the chance to win one of 1,000 camera phones by texting a shortcode printed on a pack of Tic Tacs, reports Revolution Magazine.

There is also an MMS element, where people can send free text messages that carry Tic Tac branding.

Ferrero will also run a similar campaign for the Duplo chocolate bar. Both are aimed at the 12- to 16-year-old market".

"Anders Hakfelt, managing director of MindMatics UK, said: "Ferrero's example of using SMS and MMS in a viral campaign is an excellent way in which marketers can have their consumers actually increase brand awareness for them as the brand is forwarded on through mobile phones to new potential customers."

emily | 2:01 PM | Marketing / Advertising |
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