July 2, 2004

Fujitsu Labs Develops Technology to Embed 'Invisible' Data on Printed Image

Fujitsu Laboratories Ltd announced a new technology to "invisibly" embed data in a printed color image, reports NEAsia via near near future.

"The technology puts an original image and data to be embedded together into code, and then prints them as one picture. The printed picture can be taken into a phone camera and decoded by specific software for the user to make a phone call or access a Web site.

Fujitsu Laboratories expects the following applications:

-- users can make a phone call by reading a phone number from a picture on a name card they obtain from a business;

-- download ring melody data for their mobile phone by scanning a picture on a CD jacket they like;

-- collect information on a shop/restaurant while reading about them in a magazine."

Other articles on related barcode technologies:

-- Mobile Barcode Scanning Catching On In Japan

-- Sydney concert venue tries SMS barcode system

-- Nokia camera phones for grocery shopping

-- Barcodes for the World of Ends

-- Scanbuy works with Ericsson to equip new cell phones with bar code commerce solutions

-- Sem@code: real-world hyperlinks with a camera phone

-- Technology links ads to website via cell phone

-- New Commerce System Uses Barcode on Picture Phones

-- Comparison book shopping on Amazon.com thanks to Nokia camera phones and Neomedia Technologies