June 26, 2004
Ming Mong
Australia's The Age reports on an original and very successful mobile marketing campaign by Virgin, based on a game called Ming Mong.
The object of the game is to outwit your opponent with photo messages and in mini ming mong with text messages.
"It is essentially mobile ping-pong, a fictitious sport devised to encourage high-volume MMS usage. Customers message one another a picture with a phrase underneath - for example, a picture of a toilet brush with the phrase: "I found your toothbrush."
The challenge is to come up with an equally funny (or catty) comeback. A website (mingmong.com.au) was developed, including an elaborately fabricated history with specific rules and details of state Ming Mong championships. Shops sell Ming Mong packs, including a phone, Ming Mong Mischief Guide and sweatbands.
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