June 24, 2004
Norwegians try out TV on mobiles
The service from the Norwegian Broadcasting Corporation (NRK) allows people to watch television on their mobiles 24 hours a day, reports the BBC.
"Alongside the live streaming, people can pick more specialised content such as a news bulletin every hour and a Top Gear style motoring show.
For the moment NRK is simply testing whether consumers will want and use TV on their phones. So far the feedback has been encouraging.
"In the first eight hours of launching, 2,000 clips were downloaded," said Bjarne Andre Myklebust, a spokesman for NRK.
He expects the service to become more popular as video phones become more common.
"Usage will go up and up. Mobile networks are getting faster and better and by next year 80% of handsets will have a media player," he told BBC News Online.
Related articles:
-- Norwegian broadcaster launches mobile TV
-- Roundup on how MMS is being used on Television
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