Photo Phones Star in Hispanic Music Tour Promotion

Verizon Wireless is benefiting from the latest craze among concert goers: shooting pictures of the live performer on their phones and e-mailing them to friends, reports Adage.

Phones instead of lighters

"If you stand at the back, all you see is everyone's camera phone," said Nicholas Montes, associate director of multicultural marketing at Verizon Wireless. The company sponsored the just-ended 15-city U.S. tour of Spain's Alejandro Sanz in an integrated promotion that encouraged Verizon users to download Mr. Sanz's popular songs as ring tones and save his picture as wallpaper.

"It's exciting because it's the first time a wireless carrier has promoted Spanish-language applications with a Hispanic artist," Mr. Montes said.

emily | 10:40 AM | How people and businesses are using cameraphones |
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