May 12, 2004
Picture messages slow to take off
Most UK phone users have yet to use their mobile to send pictures, music or video clips, reports the BBC.
The NOP poll found that 80% of people had not send any multimedia messages:
-- 83% have never sent an MMS
-- 45% do not have compatible mobiles
-- 17% did not know how to send a message
-- 78% of MMS users have sent pictures of friends or family
-- 27% had sent music clips
-- 14% had sent sports clips
"Sicap, a Switzerland-based firm which sells software to support the mass delivery of MMS, believes that the upcoming summer of sport may kick-start the craze.
Euro 2004 and the Athens Olympic Games could prove the turning points for the technology in Europe, it believes and there is some evidence to support this theory. MMS adoption in Asia rose on the back of the 2002 football World Cup".
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