March 5, 2004

UK Study Claims MMS Usage Rockets

Mike Grenville of 160characters.org reports that enpocket Mobile Media, Technology and Consulting Services, found soaring use of MMS as consumers upgrade to camera phones.

"Over the past 3 months, which includes the Christmas period, the number of consumers using MMS has surged by 40%. This is driven by 18-24 year olds of whom 37% are now using MMS.

The results are revealed in the Mobile Media Monitor, the latest quarterly survey of the sector from Enpocket, the mobile marketing solutions provider."

emily | 12:19 PM | Reports | Add this this entry to your del.icio.us bookmarks. Digg This Technorati search results for this Entry
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