Camera Phones as a new advertising tool?

Interesting, in my new Nokia 6600 camera phone, in the RealOne Player menu, when viewing "saved video clips" stored in the memory card, there are several 15 second video clips promoting this particular handset as well as one commercial-like-clip of a BMW X3 model. So this makes me wonder. Are camera phones to be become a new advertising tool? Generating extra revenue for handset manufacturers and operators? Or through clever marketing campaigns, an added enticement to seduce buyers?

I know of an example where a (Samsung) cell phone was made attractive to the Canadian market by the offer of a pre-programmed a hockey theme ringtone, a sure hit among Canada's sports fans. cf Hockey theme ringtone a selling point for a new phone.

Some interesting possibilites for camera phones:

-- Tying in the launch of a new camera phone with the debut of a much anticipated movie - like a JRR Tolkien film - offering an exclusive video clip for viewing.

-- Promoting the Short Film Festival, featuring the year's winning 15-second film.

-- An appeal for action through a short clip by a non profit organization, for instance Amnesty International.

-- Or, a special request, a 15 second clip of Bill Gates outlining Microsoft's top security priorities.

emily | 11:11 PM | Marketing / Advertising |
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