October 21, 2003
An MMS revolution from a service perspective
An interesting post from Gerrit Visser on Smart Mobs, on an article published by Dan O'Shea for Telephony Online entitled "Beyond Photoplay: An MMS Revolution".
O'Shea claims that the growing popularity of moblogging - an application that may not have been imagined by the carriers themselves - could turn into a monster headache for operators in the coming years, as "it has the potential to wreak havoc on everything from their marketing plans to their billing systems".
"Mobile blogging can create a lot of new service options," said Eric Anderson, vice president of practice development at Ericsson USA. "It's almost like the network operator is not 100% in control of what hits their network anymore. Blogging users can use the phone in ways we hadn't thought about, allowing those small groups of users to be great influences."
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