October 10, 2003
In Japan, One trend is the declining use of SMS in favor of newer formats such as MMS
I've posted this under MMS in Textually.org, but it obviously belongs here too.
This is a very interesting and surprising report on the Japanese market, claiming that text messaging (SMS) is declining in favor of Multi Media Messaging (MMS).
"Japan is a pioneer in the use of mobile messaging, and is closely watched by the rest of the world to discover emerging wireless trends. One trend is the declining use of SMS in favor of newer formats such as MMS, whose emergence has been driven by the high adoption of camera phones.
"In-StatMDR expects that SMS will lose ground to both Multi-Message Services (MMS), e-mail, and, eventually, to Instant Messaging (IM).
The Asian Pacific region as a whole will see explosive growth in messaging volumes throughout the forecast period from 2003 through 2007. While SMS will generate the highest volume of messages of any format, MMS will generate nearly twice as much revenue, due to the higher tariffs charged for MMS", reports In-StatMDR via Smart Mobs.
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