October 6, 2003

Explosive Growth of New Web-Based Photo Sharing Platforms Linked Closely to Camera-Phones

Future Image Inc., provider of information and analysis on new trends in the imaging industry, announced the results of its investigation into the geometric growth of a new form of multi-author web-based photo sharing.

"This hot new application, commonly referred to as “photoblogging,” has registered tenfold month over month growth rates in both content -- number of images uploaded– and users in recent months. It is closely related to the explosion in sales of camera- phones, which Future Image tracks closely through a series of research studies". [MarketWire Press Release]

“Photoblogging is changing the way people share images in profound ways,” said Myron Kassaraba, principal author of the report - written up last week in Picturephoning. «Photoblogs: The New Paradigm for Photo Sharing» is based on extensive research of blogging, photoblogging and online photo journaling services, technologies and applications. Its key conclusions include:

-- Photoblogging is poised to make the jump from a niche activity, exemplified by highly visible political and current event photoblogs, to mass market usage.

-- AOL, which is driving the transition with its new Journals service, is uniquely positioned to leverage its linkage between Journals and You've Got Pictures into a dominant share of photo sharing and photo printing. Competitors in both the photo sharing and the photoblogging spaces are challenged to respond.

-- Photoblogging is emerging as a powerful potential driver of sales of image capture devices. Vendors who leverage the opportunities for “one-button blogging” will gain advantages both in customer appeal, and channel coverage.

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