The next big thing in mobile land

According to an article in The Guardian written by Brad Rees who works for T-Mobile, picture messaging is catching on and the next big thing will be personalised multimedia content delivered directly to these phones.

"Since T-Mobile introduced viral-style alerts (pictures, sound and stuff you get automatically once you've signed up) they have seen a 15% rise in person-to-person usage, which suggests folks who subscribe to these new services like the idea of it and are replicating that viral instinct of sending on pictures of hamsters breakdancing, plate-spinning, etc. "

It's early days yet but help is at hand with the vibes from the networks looking promising. For instance every day, T-Mobile is launching a fresh picture alert in five far-reaching categories with a selection of content providers offering Football, Gossip, Babes, Hunks and a viral offbeat cousin called Wildcard. The service will only be relayed to customers who actively use or seek picture messaging. Customers will receive a teaser, inviting them to try before-they-buy, free for a limited period".

emily | 4:15 PM | Trends |
The Permanent Link to this page is: http://www.textually.org/picturephoning/archives/2003/09/001785.htm