September 26, 2003
Upscale UK Hair Salon Chain launches MMS Hairstyle Gallery
The Toni&Guy chain of upmarket hair salons in the UK is offering their customers the option to download pictures of hairstyles from a large gallery of photos online, onto their mobile phone. This way they can discuss their potential new look with family and friends before visiting a hairsalon, according to 160characters.org.
This is not the first time Ton&Guy has used cell phones in a clever way, to promote their salons and bring in customers. To boost sales in the quiet month of January (2002), they offered clients a chance to download a money off-voucher to "trim the price down of a haircut". And according to the BBC article at the time, Toni & Guy was thinking of using text messaging to remind regulars when they were due for a trim, or when their highlights needed touching up.
And just for fun, because it's related to hairstyles, remember the Brylcreem MMS interactive campaign entitled Send in a picture of your friends' worst hairstyles?
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