September 23, 2003

Checking out traffic cams on your cell phone

MTN South Africa launched “for fun” in July 2002, a camera placed on a cellphone tower in Johannesburg, enabling MMS enabled mobile users to check on live traffic at 4 major hi-way interchanges, by typing *155# on their mobile phones, reports ITWeb.

The free service was so successful - 3'000 users access Traffic Cam daily - that feeds were then later added to the .mtnice.co.za Web site and MTN is looking to add additional cameras and features to the service, including live video streaming of traffic.

With an increased MMS base expected after the Christmas period, added content to the site and the introduction of a commercial platform, the service is expected to exceed 100 000 hits a day.