An interactive TV channel where viewers picturephone shots and films will be shown

In an article in in Swiss e-ezine Largeur.com, Gabriel Sigrist describes 32-year-old Zurich based Dominik Keiser's ambitious interactive TV project, aimed at the SMS generation, to be broadcast by cable in Switzerland and on the Internet.

Keiser has submitted his request -- the project is called Elevator TV -- with the Federal Communication authorities (Ofcom) in Bern. He should get an answer within the next 8 months.

This new television channel is targeting the cell phone users aged 12 to 34, by offering to show pictures and films that the viewers will have captured with their camera and video phones.

"The spectators will be able to vote by SMS for the programs they want to see, chose amongst the different musical genres or sports programs offered. And we will encourage them to send us their own films, made with their camera and video phones or small DV cameras. We will select and show the best on this channel".

emily | 9:57 AM | MMS on Television |
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