August 25, 2003
The BBC trials two way MMS service at the Notting Hill carnival
The BBC offered a two way MMS service at the Notting Hill carnival -one of Europe's largest events - this weekend in the UK, as a free trial for both 02 and Vodafone customers, according to 160characters.org .
Carnival goers were invited to send in their camera phone snaps by MMS or email to the BBC London team. In addition to being posted online - check out the slideshow - the best pictures were sent out to participant's mobiles.
This is the first time the BBC have sent outbound MMS. But the BBC has been receiving MMS pictures by email in BBC's News Online "In Pictures" section, enabling readers to submit their own photos to the news mix since last March, to capture their everyday life, and the BBC has even put up calls for photo assignments, such as asking the public for photo essays in the run-up to World AIDS Day on December 1 and the February Peace in Iraq London demonstrations.
And in a related festival event, this year, the The Edinburgh Festival!
offered picture phone users the opportunity to participate in a competitition, "Photograph your festival" to win a Nokia 7250i and a weekend at the Carlton Hotel. cf Photograph your Edinburgh Festival!.
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