August 14, 2003
MMS a big hit in Abu Dhabi
A staggering 75,000 mobile phone users have joined (Abu Dhabi) Etisalat's multi media messaging (MMS) service in just one month and officials expect the rush for the service to continue, according to The Gulf News.
Though it's off to a great start, Etisalat is hosting a series of consumer road shows in the major shopping malls in the UAE. The campaign includes setting up MMS stands that will host mobile phone experts and advanced handsets to educate the public on the MMS services. Visitors can use those handsets to send and receive MMS messages and register with the service there.
Elsewhere, other (more fun) campaign :
As part of its marketing campaign to promote the T68i mobile phone with add-on camera, SonyEricsson hired 120 actors last year to play tourists and invite passers-by to take their picture using the new multimedia phone. Critics hailed it as the ultimate in guerrilla marketing but SonyEricsson insisted the 60-day campaign was all in good fun.
The $5 million campaign ran in seven US cities and the actor-tourists targeted attractions such as the Empire State Building in New York and the Space Needle in Seattle, according to the BBC.
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