July 31, 2003

Radio 3 Plans Music Festival MMS Trial

Texting and music festivals is becoming a well established combination and this year's WOMAD, a music festival in Reading, was no exception. Messages are typically sent out to drive attendance at special BBC Radio 3 concerts at the festival, and to give tips on bands and DJ recommendations to watch out for."

Although photos and comments are currently invited by email and through the web site, Radio 3 plans to incorporate live picture messaging during festivals to and from the stage. Other plans include live p2p text chat based around different musical interests at the festival, according to 160characters.org

emily | 1:24 PM | Marketing / Advertising | Add this this entry to your del.icio.us bookmarks. Digg This Technorati search results for this Entry
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