July 31, 2003

Send in a picture of your friends' worst hairstyles

brylcreem.gif Brylcreem, the male hairstyling brand, is launching the UK's first interactive picture messaging and online viral campaign, with MTV, for its Next Generation Ultra Gel brand.

Recipients of the promotion are encouraged to send in pictures of their friends' worst hairstyles, reports SMS: Business Gets the Message. Fun!

emily | 1:14 PM | Marketing / Advertising | Add this this entry to your del.icio.us bookmarks. Digg This Technorati search results for this Entry
The Permanent Link to this page is: http://www.textually.org/picturephoning/archives/2003/07/001266.htm