July 27, 2003
Are Nokia's mobile devices being pushed on to us, or is demand being driven by us?
Business Report questions whether mobile devices are being pushed on to us, or are we the ones driving the demand.
According to initial market research in Japan, where it has been tested with the J-Power mobile operator, there seems to be a genuine demand for mobile imaging and messaging.
The article finishes off by saying "it is great business sense for Nokia and wireless carriers, as offering MMS should entail significant unexploited revenue potential for operators". And for the consumer, well, it's about being enticed into spending more money.
Another interesting point in this article is Nokia's perception of itself, which is not about making phone calls. "Voice, the company says, just happens to be one feature of a mobile device and just happened to be the first feature adopted for the cellphones". The real revolution will be MMS and video.
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