Hutchison rapped for video quality in wireless ads

Moco News reports on the The Independent Television Commission (ITC) having received complaints from five viewers following 3's (Hutchison's UK arm) early TV ads featuring teaser clips. The ICT rapped the operator for misleading consumers. "Compared with the commercial, the sound and video image were disjointed and subject to breaking up. The colour was washed out and low in contrast and picture definition was not as clear as in the commercial."

This follows a recent story where a member of the public complained to the Advertising Standards Authority (ASA) that the picture in an ad for the Sharp electronics GX10, one of the UK's best selling picture phones, was of a much higher quality than the phone could produce. After being given a demonstration of the phone's in-built camera the ASA upheld the complaint". cf Phone images could mislead.

emily | 11:34 AM | Video Phones |
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