Phone images could mislead

What you see is not always what you get. The BBC reports on an ad for Sharp electronics GX10, one of the UK's best selling picture phones, found guilty of exaggerating the picture quality produced by its built-in camera, a common practice in the industry.

"An ad for the picture messaging phone, popular amongst Vodafone customers, showed a clear photograph of a woman on the screen.

A member of the public complained to the Advertising Standards Authority (ASA) that the picture in the advert was of a much higher quality than the phone could produce.

After being given a demonstration of the phone's in-built camera the ASA upheld the complaint".

emily | 5:42 PM | News, Buzz |
The Permanent Link to this page is: http://www.textually.org/picturephoning/archives/2003/07/001160.htm

Tweet