July 17, 2003
Penthouse models Pose in Nothing but Their Cellphones
By dangling its mobile phones from the necks of Penthouse models, some advertising experts say that Megafon -- the No. 3 mobile telephone operator -- is simply following an honorable Russian tradition, according to The Moscow Times.
"Megafon has yet to earn a profit and with nudity but Megafon executives may have found a way to stand out.
The new Megafon technologies make the fantasies with the magazine's heroines all the more picturesque. You can meet a girl on holiday, take photographs and send them to your mother.
This is not the first time Megafon has collaborated with Penthouse. The company's multimedia messaging service -- MMS Klubnichka, or "strawberry," which beams Penthouse images to subscribers' telephones -- has proven to be more popular than its MMS weather updates". No wonder.
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