Buy a sandwich, win a Nokia 7650 camera phone

Industrial French sandwich producer Daunat is launching an SMS premium campaign «on pack», thanks to Phonevalley's technology. 2.5 million sandwiches distributed throughout France in supermarkets and at mini markets in filling stations, will be emblazoned with the colors of the contest, inviting snackers to send an SMS to a short code (at a premium rate) to win a Nokia 7650 picture phone with a one year operator subscription.

emily | 11:10 AM | Marketing / Advertising |
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