June 10, 2003

Ad Campaigns Push Picture Messaging

According to a study by San Francisco Telephia.Inc and reported by Wireless Week, spending on ads in the US promoting camera/image/picture messaging reached $61 million in fourth-quarter 2002, or 9 percent of total ad spending, and was a 259 percent increase over the previous quarter.

Advertisers have considerable work to do in order to increase adoption of camera/image/picture messaging services. Telephia research shows that only a tiny fraction (one percent) of all subscribers currently use camera phones. Among data subscribers, adoption is somewhat higher (five percent). By comparison, 21 percent of all subscribers and a full 78 percent of data subscribers use two-way text messaging, the most widely adopted data application. cf Telephia's press release.

emily | 7:37 AM | Random Stats | Add this this entry to your del.icio.us bookmarks. Digg This Technorati search results for this Entry
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