March 15, 2003
The New Mobile Paparazzi
Celebsnapper.com, a service that pays mobile users for taking pictures of celebrities and sending them in, was developped by Mobile Entertainment Corporation (MEC - an entertainment content provider for mobile platforms worldwide) and launched on a test basis in the UK in the Fall of 2002. Two hundred people participated and Kylie Minogue's fan club helped out.
British Owners of mobile camera phones were encouraged to take snapshots of celebrities to win £ 10-20 award for any picture that made it into a tabloid, as MEC partnered with World Entertainment News Network which provides people photos to magazines such as Heat, Hello and OK.
In addition mobile users who signed up to Celebsnapper's "A List" of top celebrities, could receive MMS pictures of their favorite celebs (£ 1,50 for 5 photos), and received text alerts as sightings happened.
Following this test market, Celebsnapper was renamed Snaparazzi.com, in a deal made with a large press group, per a revelation in an interview with MEC CEO Tim Hammond by French speaking Largeur.com, dated February 2nd.
Sources: MEC Press Release / Netimperative / Camera Mobile Phones / Largeur.com
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