TV Reality Show uses picture phones

“The Wedding Race” is a twelve episode reality-based adventure TV game show, to be broadcast nationwide throughout China on 21 television channels from March to June of 2003, covering a potential television viewing audience of over 750 million viewers.

The show pitted five romantically-linked couples against each other in a variety of extreme sports and challenges for a grand prize of the house of their dreams in China.

According to an article in 160characters.org, Siemens is one of the sponsors of the show and is providing the contestants with a new cell phone model (S57) and a detachable camera with an integrated flash (QuickPic) so that the couples can communicate with each other, even adding voice captions to their pictures.

emily | 3:30 PM | MMS on Television |
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