August 26, 2004

UK girls use camera-phones to check their hair - poll

hairv.jpg DMEurope reports that Vodafone UK polled 3,500 female customers to find out how they use their camera phones and the results are, well, interesting:

-- 20 percent of mobile users send snaps of themselves in new outfits to friends to see if they like them.

-- 18 per cent take pictures of shoes or clothes on display for the same reason.

-- 5 per cent take pictures of snappy dressers that they see on the high street to copy their style.

-- 15 per cent frequently pull out their camera-phones to photograph the sides and backs of their hair,

-- 10 per cent use their camera-phones as a mirror to check their make-up.

-- 4 per cent even resort to getting the phone out in the middle of a restaurant after dinner - to check their teeth.

-- More than 20 per cent use their phone to capture details of a new property, and 15 per cent send pictures of new furnishings to partners to get their opinions.

Consquently, Vodafone UK has updated its Vodafone Live service with the addition of a new "For Girls" section.

The new mobile content section in the Vodafone Live portal will offer, amongst other things, fashion news, health advice, recipes and celebrity gossip.