August 25, 2004
Taking Pictures of Magazine Ads
Jane magazine is offering giveways to readers who use their cellphones to photograph ads, in a promotion called Jane Talks Back, reports the New York Times.
"Jane urges, "Grab your camera phone and take a picture of any and all ads in this magazine." It promises readers who send the photos to Jane "a ton of freebies, sweepstakes, MP3's and interesting info."
Some readers may forgo the chance to study magazine ads more closely, incentives or no. But others, Jane executives said, will find the promotion speaking their own language: cellphone-ese.
"They use picture and texting functions on their cellphones almost more frequently than they talk," said Eva Dillon, vice president and publisher at Jane, a magazine for young women that is published by the Fairchild Publications unit of Advance Publications. "We were brainstorming what we could do that would make them get involved in our programs in a way that's fun and speaks to them in a way that they speak to each other."
The Permanent Link to this page is: http://www.textually.org/picturephoning/archives/2004/08/005058.htm