Scavenger hunts with camera phones

I picked this up from an article published in the Miami Herald on various mobile campaigns (mostly text message) launched by wireless companies. But this one involves camera phones:

"In April at six colleges, Verizon sponsored the Urban Challenge on Campus -- scavenger hunts with camera phones. College students had to decipher clues at 12 campus locations and photograph them in 90 minutes."

emily | 2:12 PM | Marketing / Advertising |
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