BBC Lets Audience Send in MMS For TV Shows

The BBC has become the first UK broadcaster to launch in-bound MMS functionality to one of its shows. The new nightly Johnny Vaughan vehicle Live at Johnny's, which launched on BBC3 on Monday, is integrating the use of in-bound MMS tightly into the editorial format, encouraging viewers to send in photos and images to form part of the show's content.

The first Live at Johnny's show on Monday used in-bound MMS to support its 'Theme of the Day' section, based around Renée Zellweger at the Baftas, encouraging viewers to send in via MMS photos of people with faces like hamsters. If this was U.S., they could get sued...

| 8:08 PM | MMS on Television |
The Permanent Link to this page is: http://www.textually.org/picturephoning/archives/2004/02/003033.htm