January 6, 2004
Scanbuy works with Ericsson to equip new cell phones with bar code commerce solutions
New York based software company ScanBuy is now working with Ericsson to equip new cell phones with ScanZoom Technology.
ScanZoom allows mobile camera phone users to snap a quick picture of a bar code so they can check competitors‚ prices and get additional information about music CDs, books and other products.
Users snap a quick picture of a bar code that instructs the phone to launch an application or to access specified formation. For example, a shopper at a computer retailer can take a picture of the barcode on a package of ink cartridges. ScanZoom then find out what that same ink cartridge costs at a competing retailer.
"ScanZoom will drastically change the way we use cell phones, said Olivier Attia, chief executive officer of Scanbuy. Using a cell phone to access the Internet is nothing new. But we've solved the biggest problem associated with using cell phones as an Internet tool - the input mechanism. Getting additional information on a product or service will be as easy as taking a picture. Being an Ericsson Associate will facilitate the deployment of ScanZoom technology within the Ericsson environment. [Company press release]
More articles on related technologies:
-- Sem@code: real-world hyperlinks with a camera phone
-- Technology links ads to website via cell phone
-- New Commerce System Uses Barcode on Picture Phones
-- Comparison book shopping on Amazon.com thanks to Nokia camera phones and Neomedia Technologies
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